Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify during Snap’s Q1 2025 earnings results later today.
As W Media Research’s principal and chief analyst Karsten Weide put it, Snap’s recent gains suggest a turning point, but its next earnings call must address key questions to prove sustainability.
“Snap needs to demonstrate that it can maneuver out of ‘small platform syndrome,’ which is a state of being too small as a potential source of revenue for any advertiser to motivate them to adopt native platform tools like CAPI,” added Eric Seufert, independent investor and analyst.
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