The world’s largest Web3 game has thrown its hat into the in-game advertising ring.
Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base than any other Web3 game, with over a million users logging in on a daily basis to socialize and farm their virtual land.
In late July, the game launched its first intrinsic in-game advertising offering, with clickable ads located in natural in-game locations such as billboards and banners. So far, the experiment appears to be showing some promising results: one in-game billboard achieved a claimed conversion rate of over 20 percent, with over 50 of the 237 users who clicked within the ad’s first two weeks purchasing some of the crypto token advertised.
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