How do you give a robot a personality?
That’s something some publishers are trying to figure out as they develop AI-generated chatbot experiences on their websites.
Publishers like BuzzFeed and Ingenio are hoping that, by giving their chatbots a unique voice and tone, it will differentiate their AI products from the more generic experience of using chatbots like ChatGPT and Bing. Others, like Tom’s Hardware and Skift, are prioritizing utility over entertainment in their chatbots to give readers the exact answers they ask for.
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